#brand experiences

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The Drum
2 months ago
Marketing

Digital innovation in hospitality makes for simpler customer experiences

Hospitality sector has improved in delivering simple brand experiences post-pandemic.
Investing in technology like mobile apps and AI has enhanced guest experiences in hotels. [ more ]
Adweek
5 months ago
Marketing

Brands Celebrate the Holidays With AR Snapchat Lenses

Brands are releasing festive augmented reality Lenses on Snapchat for the holiday season.
Carhartt has released Santa and Detroit Store Lenses that allow users to browse products and make purchases.
Amazon, Purina, and Tim Hortons have also launched holiday-themed AR Lenses for users to enjoy. [ more ]
The Drum
3 months ago
Artificial intelligence

What if you invested $20m in AI instead of a Super Bowl ad?

Brands may be investing too much in Super Bowl ads at the expense of AI opportunities
AI has the potential to transform the future of brand experiences [ more ]
The Drum
5 months ago
Artificial intelligence

AI and creativity: Enemies or allies in personalized marketing?

AI can help marketers achieve true one-to-one personalization by creating millions of unique versions of a campaign quickly and economically.
Examples like Carvana's Joyride demonstrate the potential of AI and data to shape future campaigns. [ more ]
The Drum
5 months ago
Artificial intelligence

AI and creativity: Enemies or allies in personalized marketing?

AI can help marketers achieve true one-to-one personalization by creating millions of unique versions of a campaign quickly and economically.
Examples like Carvana's Joyride demonstrate the potential of AI and data to shape future campaigns. [ more ]
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